凯捷：2025商用车市场软件定义汽车（SDV）的应用研究报告：必要性、挑战及应对策略（英文版）（34页）.pdf

1、Software-Defined Vehicles for the Commercial Vehicle market Executive summaryThe software-defined vehicle(SDV)concept is perhapseven more critical to commercial vehicles(CVs)than topassenger cars because of its potential to address theCV sectors growing operating cost pressures(arisingfrom,for examp

2、le,escalating fuel prices anddriver wages).However,although the passenger car sector embarkedon its SDV transformation at least five years ago,it hasnot yet realized the expected financial and technicalreturns on its investments.This is due largely to thecomplexity of the transformation,which involv

3、esintegrating strategic,cultural,organizational,andtechnological changes.High development costs areanother obstacle,along with the intrinsic difficulty ofcreating bug-free,safe,and compliant digital end-to-end solutions.CV companies must leverage these experiences asthey rethink their future around

4、customers usingdigital technologies.By doing so,they can overcomenot just technical challenges(such as enablingover-the-air(OTA)updates and harnessing AI)but also critical top management challenges like transforming a prescriptive organization into an adaptive one,equipped to succeed in the volatile

5、 and highly competitive world of SDVs.By leveraging passenger car experience together withproven approaches like software-driven transformationframeworks,truck OEMs and suppliers can optimizecompany strategy,sovereignty,and mostfundamentally company architecture.In this way,CV companies can excel in

6、 delivering SDVs and services at scale and at the same time achieve growth.Software-Defined Vehicles for the Commercial Vehicle market 1Software-Defined Vehicles for the Commercial Vehicle marketCapgeminiTable of contents1.The increasingly complex context of the ground transportation sector.32.The C