广大大（SocialPeta）：2024年全球手机游戏与小游戏营销洞察报告（英文版）（21页）.pdf

1、Marketing Insights into Global Mobile Games&Minigames in 2Website：With SocialPeta,you can spy on your competitors ad data,and get ad data from networks,media,and advertisers around the world to inspire you.SocialPeta covers more than 70 countries/regions and over 80 well-known ad channels worldwide,

2、such as Facebook,Twitter,YouTube,TikTok,and Unity.We provide nearly 1.6 billion ad creatives,updating millions each day.Through duration,impressions,popularity,and interactions,we can quickly locate the active high-quality creatives which will be provided to you in real time to help with your market

3、ing plan.As one of the world-leading advertising and marketing platforms,SocialPeta boasts a huge database and the experience of working with thousands of game companies and providing mobile game workers with more practical methods in order to develop more popular games.6MAPP Advertisers1.6BAPP Ad C

4、reatives1.20MDaily UpdatesCONTENTSMarketing Trends in Global Mobile Games in 20241Trends in Minigames in Global Market2Advertising Insights into Hot Minigames34Overall Trends in Global Mobile Games in 2024015Overall Marketing Trends in Global Mobile GamesMonthly active advertisers in 2024YoY 31.6%63

5、.5 KProportion of monthly new advertisers in 20248.2%YoY 6.0%15.9%14.3%12.6%11.7%11.1%10.1%10.2%9.4%8.7%7.9%8.0%8.4%7.7%6.9%6.3%0.0 K10.0 K20.0 K30.0 K40.0 K50.0 K60.0 K70.0 K80.0 K2023AugSeptOctNovDec2024FebMarAprMayJunJulAugSeptActive advertisersNew advertisers(%)Source:SocialPeta,based on data th

6、at were captured and analyzed.Date Range:Jul.2023-Sept.2024In 2024,mobile game advertisers surpassed 60K every month,and the proportion of new advertisers increasingly declined monthly.In 2024,mobile game advertisers surpassed 63K average monthly.Till September,the total figure of advertisers was ov