麦肯锡：2025全球健康市场调查报告：千禧一代与Z世代驱动下的转型趋势与增长机遇（英文版）（13页）.pdf

1、May 2025Consumer Packaged Goods PracticeThe$2 trillion global wellness market gets a millennial and Gen Z glow-upOur latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in six wellness subcategories.This article is a collaborative effor

2、t by Anna Pione,Jonathan Medalsy,Kristi Weaver,Shaun Callaghan,and Stefan Rickert,with Hayley Doner and Jil-Marie Dahm,representing views from McKinseys Consumer Packaged Goods Practice.To millennials and Gen Zers,wellness has become a daily,personalized practice rather than aset of occasional activ

3、ities or purchases.As this shift takes hold,its influencing the direction of the$2 trillion global wellness industry,which is expanding beyond its core categories.Even though younger demographics may be pushing the industry forward,older consumers,too,are becoming more interested in an expanding def

4、inition of wellness.In our fourth year fielding our Future of Wellness research,which focuses on six dimensions of wellnesshealth,sleep,nutrition,fitness,appearance,and mindfulnesswe surveyed more than 9,000 consumers across China,Germany,the United Kingdom,and the United States.Two big ideas stood

5、out in this years research:Younger consumers are conceptualizing wellness in new ways,and wellness is showing up in new places.Our latest findings reveal the ways in which younger consumers are redefining the landscape,the five consumer segments that make up todays wellness customer base,and six sub

6、categories poised to grow.1Younger generations are spending disproportionately on wellnessWellness is more important to consumers than ever.In the United States alone,we estimate that it represents more than$500 billion in annual spend,growing at 4 to 5 percent each year.(Despite macroeconomic volat