Semrush&Internet Retailing：2025零售业饱和市场突围策略：AI与搜索技术应用报告（英文版）（28页）.pdf

1、Leveraging AI andsearch to getahead in a saturated marketHow to stand out,drive efficiency and achieve sustainable growth in 2025 and beyondSponsors introductionWeb visits are rising but traffic per retailer is dropping.Competition has also reached unprecedented levels,leaving global brands grapplin

2、g with complex websites(large product catalogues,multiple languages and diverse audiences),fragmented channels and diminishing returns from traditional marketing approaches such as mass SEO and PPC campaigns.This crowded market is making it harder for retailers tomaintain visibility and relevance,es

3、pecially in the face ofchanges in consumer behaviour around how they discover products and interact with search.This InternetRetailing white paper,produced in association with Semrush,examines the intersection of AI and search within retailing.It combines expert analysis,new consumer survey data and

4、 company profiles of industry leaders,including Sainsburys and Ikea,toequip senior executives and decision makers navigating the intricacies of an increasingly saturated digital market with actionable insights to stand out,drive efficiency and achieve sustainable growth.InternetRetailings research d

5、ivision,RetailX,surveyed 2,500 consumers across the US,UK,Benelux,Nordics and DACH regions to understand how consumers interact with search and AI tools in order to discover and find products online.Thefindings from this new research are published forthefirst time within these 16 pages.Among many ot

6、her things,they reveal the extent to which consumers are currently using AI chatbots to recommend new products aswell as their frustrations of zero results searches.The research findings are followed by an exploration into theevolving role of AI from a retailer perspective that looks athow they are