Worldpay：2024微迭代 大增益：游戏支付流程微调赋能支付性能提升研究报告（英文版）（32页）.pdf

1、Payments performance GamingLittle updatesDiscover how small tweaks to your gaming payments flows can deliver better payments performance.Biggerwins.Sections Click to explore01Foreword04Make payments02Take payments05The future of gaming payments03Manage payments06Key takeaways07Little updates can del

2、iver bigger wins2ForewordAcross the US,sports betting and iGaming are becoming increasingly accessible and available as a number of states have regulated gaming.In Europe,where the market is far more mature,much of the foreseen growth can be attributed to online gambling,with estimates suggesting a

3、2024 value of$52.3bn increasing to$88.16bn by 20291.Despite room for growth,acquiring new players can be expensive,with studies suggesting the average acquisition cost in the UK could be anything between$280 and$1400 per customer2.In the US,industry leader DraftKings spent approximately$1.2bn to acq

4、uire new players in 20233.Acquisition,retention and decline strategies are a vital part of the gaming business model,yet can be expensive to execute on.87%of our respondents stated that signup or deposit bonuses are important when making a deposit.Operators may need to consider how they can streamli

5、ne these processes,or offset costs by making savings elsewhere.Payments performance 2024Payment optimization can contribute towards achieving growth goals.In mature regions reaching customer saturation,this growth could be generated by focusing on profitability and the customer lifetime value.To hel

6、p ensure retention,operators will be looking for ways to maximize the gaming experience for their players,sharpen profit margins and reduce end-to-end costs.For payments,optimization can focus on three areas:Increasing loyalty and conversion rates by enhancing and personalizing pay-in and payout exp