波士顿咨询（BCG）：2025年意大利消费者情绪调查报告（英文版）（17页）.pdf

1、JUNE 20252025 Consumer Sentiment Survey ItalyCountries surveyed:UK,Germany,France,Italy,Denmark,Sweden,Spain,Norway,and RomaniaBCG Consumer Sentiment SurveyApril 2025SUMMARY OF RESULTSConsumer Sentiment in Italy 20259Respondents per country with a nationally representative sample1,800Product categor

2、ies surveyed for spending and purchasing behavior12In absolute terms,the main worries are around the political atmosphere and economic situation,though to a lesser extent than in neighboring countries such as Spain,France,Germany,or the UK.Italians are most worried about the environmental outlook,ev

3、en more than the Nordics are,who traditionally lead in climate-related dimensions.Italians overall sentiment toward consumption is gloomy:in the past six months,they have seen a hit from inflation,pressure on incomes,difficulty to save,and,as a result,a contraction in spending and a re-allocation ou

4、t of discretionary and into the basics.Expectations are for this combination to continue over the next six months as well.Contraction is evident across the 12 categories examined;only Groceries shows an increase in net spend,while the other 11 show a medium-to-significant decline across both last an

5、d next semester.Consistent with this picture,the majority of Italians,if given an extra 10%in income,would opt for either savings or for fulfilling discretionary needs around out-of-home dining and travelling.In this context,it is no surprise that offers and discounts play a major role,influencing b

6、etween 56%and 81%of purchasing decisions.Italy is not,however,a country that disregards brands:penetration of private labels is significant(depending on the category,51%to 71%of consumers purchase them at least sometimes)but falls consistently below the total average of the 9 countries surveyedRelev