ChangeUp：2025放眼交易之外：驾驭美国美妆零售新常态研究报告（英文版）（27页）.pdf

1、BEAUTY REPORTBeyond Transactions:Navigating Beauty Retails New NormalBeauty retail isnt the predictable product-first experience it used to be.As viral trends explode online and dupes dominate,consumers are more discerning as they balance cost,complexity,wellness,and self-image.Physical stores must

2、evolve into spaces even the best digital experiences cant match.Spaces of discovery,inspiration,and authentic connections.The New Reality of Beauty Retail2Our recent research that surveyed over 1,600 U.S.Beauty Shoppers reveals how several macro trends are redefining customer expectations and behavi

3、ors.Almost half think beauty trends change so quickly,and physical retail hasnt caught up.Our findings illuminate how retailers can reimagine their physical spaces to win in this new era of beauty retail.All respondents regularly make beauty purchases in the physical store(at least every six months)

4、.They also purchase beauty products in the physical store from at least one of the 11 brands below.This study was designed to represent a diverse cross-section of shoppers,including males,balanced by age,gender,race,region,and income.The Forces Shaping Todays Beauty Retail Experience3Three Defining

5、Forces Reshaping the Industry4Social platforms have completely reshaped product discovery,creating a new shopping paradigm where influence and value intersect.Our research found 59%of beauty shoppers actively seek“dupes”(affordable alternatives to premium products),while 70%of Gen Z and Millennials

6、purchase directly through TikTok and influencer links.Defining ForcesDid you know?1.The Influencer and Dupe Era TikTok Shop is more popular online retailer than Shein and Sephora among Americans.YouTube is now#1 overall streaming service.Our study found of those who use social media,72%use IG,67%Tik