尼尔森IQ：2025年意大利现场消费渠道及酒吧餐馆消费动向报告（4月版）（英文版）（24页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.ITALY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,April 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall penetration increase in drink led occasions and decrease in food led occasionsOccasionality shifts during AprilShift from food led occasion

2、s to drink ledIn April last year,the visitation rate for drink-led occasions stood at 53%,however This April,that figure has risen to 58%,leading to a 5%increase.In contrast,food-led occasion visitation has remained flat year-on-year.With consumers frequency stagnant when going out to eat,its essent

3、ial to focus on the growing trend of drink-led occasions to help maintain a steady revenue stream.Overall decrease in categories drunkSince April last year,weve seen a decline in the number of drinks categories being consumed.While all categories have been impacted,the most affected are aperitifs,wi

4、ne,beer,and cocktails.Although consumers are buying from fewer categories,they remain open to experimentation,making this an ideal moment to explore new product opportunities and respond to evolving consumer preferences.Decrease in visitation frequencyAlthough more consumers are going out,they do so

5、 less frequently than a year ago,with a noticeable shift toward monthly visits rather than the weekly ones,up by+6pp.As a result,weekend visitation has declined.With this shifting trend in visitation frequency,the question now is what incentives are needed to encourage consumers to go out more frequ

6、ently and convert them from monthly to weekly visitorsTrended metrics 2025 Nielsen Consumer LLC.All Rights Reserved.CGAS MONTHLY CONSUMER PULSEThis monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from Apri