DISQO：2025美国广告行业状况报告：消费者与行业洞察塑造广告业未来（英文版）（30页）.pdf

1、 State ofAdvertisingConsumer and industry insights shaping advertisings future2025 REPORTState of Advertising 2025|2Current state of advertisingPowerful and paradoxical forces are reshaping advertising in 2025.Marketers have more tools,platforms,and data than ever,yet delivering cohesive,high-perfor

2、ming campaigns has never been more difficult.Artificial intelligence now powers everything from creative development to campaign optimization.Search is no longer confined to Google,but spans platforms like TikTok,YouTube,and even generative AI.Short-form video drives engagement,social commerce blurs

3、 the line between content and checkout,and emerging channels like connected TV and digital audio command more attention and ad spend.At the same time,privacy regulation and the loss of identity signals have raised the stakes on trust,forcing brands to rethink how data is collected,used,and measured.

4、In this environment,the gap between advertisers executions and consumers experiences widens.Consumers move fluidly across channels and devices,from discovery on one platform to purchase on another.Yet most measurement systems are still siloed.Creative efforts often fail to resonate.Managing frequenc

5、y is fraught.And even as brands invest heavily in personalization,many consumers describe these ads as annoying or irrelevant.These disconnects represent inefficiencies that undermine brand equity and business performance.DISQOs State of Advertising report examines these gaps with clarity and depth.

6、We investigate where and why strategies fall short,from creative and channel execution to personalization,partner alignment,and measurement.It brings together insights from consumers and marketers to identify where coordination breaks down and where integrated strategies can drive measurable,full-fu