HubSpot：2025营销人员AI趋势报告：全球营销团队AI应用策略（英文版）（40页）.pdf

1、1AI Trends for MarketersReturn to table of contentsAI Trends for MarketersHow marketing teams around the world are bringing AI into their workflows to work smarter and have a bigger impact.20252AI Trends for MarketersReturn to table of contentsThe trendsFOREWORDINTRODUCTIONCHALLENGES+OPPORTUNITIESAI

2、 USE CASES+TOOLSAI MATURITYROIPREDICTIONSROADMAPMoving from AI experimentation to thoughtful integrationMarketing AI adoption is widespread,but inconsistentOvercoming the operational challenges of AI with educationHow AI is really being used on marketing teamsHow mature AI teams enable marketers to

3、be more productiveThe value of AI-powered marketingEmerging AI trends and ways to prepare for the futureThe marketers AI action plan for 202503040814222732372AI Trends for MarketersReturn to table of contents3AI Trends for MarketersReturn to table of contentsMoving from AI experimentation to thought

4、ful integrationOver the past year,AI has gone from an experimental tool to an integral part of the smartest marketing teams around the world.This year,AI tools gained the ability to access the web and use other software,opening up new opportunities for custom agents and workflows.Companies like Shop

5、ify are going“AI-first,”encouraging employees to explore new AI use cases and share them with the greater team.And radically,Shopifys CEO is telling employees to ask the question,“Before requesting more headcount and resources,can AI accomplish what you want?”Weve surveyed 1,500+global marketers to

6、learn more about the state of AI in marketing,and put together useful benchmarking tools and a practical implementation guide for leveling up your use of AI in the year ahead.Right now,two-thirds of marketers around the world use AI,but at varying levels of sophistication.Wed like to help increase t