尼尔森IQ：2025年法国现场消费渠道及酒吧餐馆消费动向报告（4月版）（英文版）（24页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NielsenIQ,April 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall penetration decrease in drink led occasions and increase in food led occasionsOccasionality shifts during AprilA habit confirmed:Foc

2、us on meals,less on drinks.The rate of visits to have a drink dropped from 52%to 48%(-4 pts).At the same time,occasions centered around meals increased(+2 pts).Capitalize on meals to attract and retain customersAs consumers go out less frequently just for a drink,it becomes essential to target meal-

3、related occasions,whose frequency is increasing,in order to secure stable revenue.More occasional outings.Outings to bars/restaurants(CHR)are less frequent,as consumers now prefer monthly outings(+3 pts)over daily or weekly ones.This change results in a drop in footfall,especially on Thursdays and w

4、eekends.Those who go out just for a drink are more regular than restaurant-goers.In this context of declining traffic,create strong moments rekindle the desire to go out more often by creating must-attend occasions.Less consumption across all drink categoriesAll drink categories are declining,notabl

5、y:aperitifs,cocktails,alcohol-free alternatives,and hot beverages.The only growing trend:the curiosity of young people,especially Gen Z,for innovative non-alcoholic drinks.Despite this drop in consumption,CHR visitors remain open to discovery now is the ideal time to test new products and communicat

6、e about innovations to stimulate consumption.Trended metrics 2025 Nielsen Consumer LLC.All Rights Reserved.CGAS MONTHLY CONSUMER PULSEThis monthly On Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from March to Apri