CXG集团：2025放眼驾驶之外：豪华汽车品牌向生活方式生态构建者转型（英文版）（18页）.pdf

1、A CXG ReportBeyond the Drive:How Luxury Automotive Brands Are Becoming Lifestyle PowerhousesAbout the AuthorsSilvia ColemanSilvia Coleman is the VP of Thought Leadership at CXG.She is a former investment banker and financial analyst with deep expertise in the luxury space,having covered both the pub

2、lic luxury sector andadvised brands on strategic and business development issues in the private luxury sector.Prior to joining CXG,she worked for PricewaterhouseCoopers Securities,Shattuck Hammond Partners and ThreadstonePartners.She has lived and worked in Europe,South Africa and the US and brings

3、a truly global perspective to her work.She holds a BComm(Hons)in Finance from the University of Natal,South Africa,a Diploma in Fashion Design from Parsons School of Design,and a Masters in Management(ALM)from Harvard University.Table of Contents459131415Introduction1Adapting Marketing and Branding

4、Strategies to Create Lifestyle Brands3Digital First Engagement and Retail Innovation4Reimagining the Retail Model and Customer Experience2The Transformational Impact on Brand Value and Customer Relationships5Conclusion6Recently,I had the pleasure of receiving a glamorous and glossy,large-format,sust

5、ainably printed travel brochure in my mailbox.It was filled with stunning pictures of wild and pristine landscapes,and athletic models scaling impressive mountains.Imagine my surprise,when I turned to the front page to see that I was looking at nothing other than the latest Land Rover Defender catal

6、ogue with the simple,but poignant inscription“DRIVEN”.Leafing through this brochure,there was very little“car”content in terms of print space;instead,it featured various Rocky Mountain vistas and open moonscapes,Aspen trees and gorgeous protagonists in hiking gear,sitting around campfires.No words,j