Patreon&NewtonX：2025年创作者状况报告：创作者经济分析（英文版）（70页）.pdf

1、STATE OF CREATEThere has never been a better time in history to be a creative person.More people than ever before have the tools to create,share,and earn an income from their art.And yet,creators are facing more obstacles than ever.Volatile platforms,unpredictable income,difficulty reaching follower

2、s the list goes on and on.Those problems are real.And they hurt.So why are we so optimistic about the future of the internet for creative people?Because despite all of these challenges,there are signs that a new fundamental shift is underway toward a more creator-first future.STATE OF CREATE3Creator

3、sFansWe surveyed:Heres what we learned and why were so f*cking excited about it.STATE OF CREATE4The creator-fan relationship used to be the beating heart of the social internet.The follow and subscribe buttons allowed fans to keep up with creators they loved,and helped creators build loyal,energized

4、 communities around their art.But today,fans feeds are increasingly filled with recommended posts for creators they dont know,along with ads,sponcon,and“brain rot”the sort of stuff that keeps you watching,but doesnt provide lasting value.What happened?of creators say its harder to reach their follow

5、ers today than five years agoSTATE OF CREATE6A SOCIAL MEDIA REC-ING BALLThe shift away from the follow was led by Instagram,Twitter,and YouTube,but no one perfected it quite like TikTok and their For You page.Instead of giving users control over what they see based on who they follow,TikTok serves u

6、p a feed based on what they predict will be most engaging.STATE OF CREATE7From a business perspective,this approach has been enormously successful,and other platforms have raced to follow suit.But creators are starting to realize that For You isnt built for them.of fans time on TikTok is spent watch