美国自有品牌制造商协会（PLMA）：2025年美国自有品牌报告（英文版）（16页）.pdf

1、 Copyright 2025 PLMA 1Presented by the Private Label Manufacturers Association I Source:Circana Unify+/PLMA I Copyright 2025 PLMA PLMAs 2025 Private Label Report A Statistical Guide to Todays Store BrandsA VERY SUCCESSFUL YEAR2024 sales of store brands in the US reached$271 BILLION An all-time recor

2、dWHAT DOES A QUARTER TRILLION DOLLARS LOOK LIKE?Copyright 2025 PLMA 3Dollar SalesFY 2024FY 2023%ChangeAll Channels$1,304,361,835,302$1,285,015,788,1691.5%Store Brands$270,580,954,204$261,587,403,2163.9%National Brands$1,033,780,881,098$1,023,428,384,9531.0%Unit SalesFY 2024FY 2023%Change All Channel

3、s291,294,007,398291,147,983,0540.1%Store Brands67,362,282,26265,844,817,2822.3%National Brands 223,931,725,136225,303,165,772-0.6%2024 Sales DashboardA Statistical Guide to Todays Store BrandsExecutive SummarySales of U.S.store brands surged in 2024;Records set for annual revenue&market sharesStore

4、brands across the U.S.closed the books on 2024 with record setting increases in sales and market shares.The topline numbers tell a compelling story.Store brand dollar sales in all outlets increased 4x that of national brands last year as the products surged ahead by 3.9%compared to a gain of only 1%

5、for their branded counterparts.Looking at unit sales,the head to head disparity was much the same.Store brands advanced by 2.3%versus the figure for all of 2023 while national brands dropped-0.6%.As a result of this enthusiastic response to the products by shoppers at the countrys checkouts,store br

6、ands(or private label,retailer brands,own brands)set all-time highs in both key market share metrics moving up to 20.7%in dollar share and to 23.1%in unit share,for the period from January 8 to December 29,2024,per Circana Unify+,PLMAs exclusive provider of nationwide store brand and national brand