Attest：2025年英国媒体消费报告（英文版）（31页）.pdf

1、2025 UK Media Consumption ReportIntroduction How do British consumers entertain and inform themselves in 2025?Attests 8th annual Media Consumption Report examines how habits across television,audio,news,and social media continue to evolve.From the Millennials social media splurge to the Gen Z conten

2、t subscription boom,these trends provide a detailed breakdown of how different demographics spend their time.The data also shows what the outlook is for various media formats,as well as for the biggest media brands.Survey sampleThe data in this report comes from a nationally representative survey of

3、 1,000 UK consumers aged 18-65.The media consumption tracker survey is conducted annually on the Attest platform during March and April.94%Social media89%Streamed TV76%Live TV35%Streamed music35%Radio12%Podcasts4%Audiobooks7%Printed newspapers32%Digital newsHow many Brits watch,listen,read and scrol

4、l daily?p5 TV trends p10 Audio trends p18 Social media trends p23 Print and digital content trends ContentsConsumers have been watching less TV in recent years,but the trend appears to have slowed in 2025.The percentage of consumers watching three or more hours of TV(of any type)per day remains the

5、same as last year(52%).Thats compared with 55%in 2023 and 59%in 2022.The most committed TV watchers are those aged 50-65,63%of whom watch at least three hours a day.A far lower 44%of 18-30s,and 55%of 31-49-year-olds,watch for the same period.TREND 1 TV viewing times stabilise TV TRENDSLive TV is hol

6、ding firm,with a consistent 16%of Brits watching for at least three hours a day,although this is significantly below the 24%who watch streamed subscription TV for the same duration.The percentage of consumers who generally dont watch live TV also remains static at 24%.However,this figure rises to a