尼尔森IQ：2025亚太区快消品市场中小企业成功之道研究报告（英文版）（15页）.pdf

1、2025 Nielsen Consumer LLC.All Rights Reserved.An Inside LookNielsenIQJune 2025Asia Pacific Small&Medium Business Overview 2025 Nielsen Consumer LLC.All Rights Reserved.NIQs An Inside Look is a global survey to a digital panel comprising of business owners from 47 markets representing approximate

2、ly$26 billion*in FMCG sales value.It was designed to understand the realities faced by SMBs in todays economic and retail landscape.Fieldwork:April 1 to May 31 of 2025.Regions represented:Asia Pacific,including countries from India,China,China HK&TW,Korea,Indonesia,New Zealand,Malaysia,Vietnam,P

3、hilippines and Thailand.This regional report delivers an overview of the Asia Pacific(APAC)respondents representing approximately$7.9 billion*in FMCG sales value.*Based on NIQ RMS segmentation for small and medium businessesAbout the survey 2025 Nielsen Consumer LLC.All Rights Reserved.3About the re

4、spondents24%42%34%SmallMediumLarge54%20%17%13%11%7%3%2%FoodPersonal careNon-alcoholic beveragesHomecareAlcoholic beveragesBaby food&carePharmaceuticalHealth careRespondents Business Size(APAC)Category breakdown(APAC)Frozen Food-14.19%Ambient Food-21%Snack-36%Dairy-12%Fresh Food-9%Specific Catego

5、ry for foodTotal sample size：187.Large(Av Annual Rev USD 500 million)=63;Medium(Av Annual Rev USD 16 million)=79;Small(Av annual rev USD 2.5 million)=45 2025 Nielsen Consumer LLC.All Rights Reserved.Key Challenges and Risks:SMBs in the APAC regions face significant challenges in diversifying channel

6、s,attracting and retaining consumers.At the same time,the top risks SMBs anticipate in the next 12 months include changes in consumer behavior,reduction in margins and changes in distribution channels.The concerns on inflation have been decreasing compared with 2024 but still poses potential risks.H