美库尔（Merkle）：2025年互联体验报告：基于对2000名英美消费者的调研（英文版）（40页）.pdf

1、 2024 Merkle,Inc.All Rights Reserved.Confidential.RESEARCH REPORTA Connected X(Experience)seamlessly bridges the physical and digital worlds,fostering direct engagement between brands and consumers beyond just packaging,to in-store,and out-of-home touchpoints.Through smartphone connectivity and expe

2、riential creativity,it transforms interactions from being static to dynamic-delivering everything from essential product information to immersive augmented reality,interactive storytelling,and personalised engagement across brand,product,and service ecosystems.2025 Connected Experiences Research Rep

3、ort232025 Connected Experiences Research ReportANY TYPE OF PRODUCTCAN CARRY A DIGITAL TRIGGERTO PROVIDE A DYNAMIC EXPERIENCETimeLoyaltyLocationTrendsQR Codes?Augmented RealityNFC TagsThe 2025 Connected Experiences Research Report explores how consumers interact across digital and physical touchpoint

4、s,examining their expectations,behaviours,and the evolving landscape of connected experiences.The study takes a broad view of the connected consumer,identifying key trends,challenges,and opportunities shaping engagement today.Based on insights from 2,000 respondents across the USA and UK,the researc

5、h reflects perspectives from a diverse consumer base spanning multiple generations and demographics.It uncovers the growing demand for seamless,intuitive,and personalised interactions,highlighting both progress and gaps in delivering truly engaging connected experiences.A B O U T T H E R E S E A R C

6、 H2025 Connected Experiences Research Report45C O N T E N T S01 The State of Connected ExperiencesExploring consumer engagement,adoption barriers and the impact of connected experiences.02 The Context of EngagementUncovering what drives consumer engagement,willingness to share data and the moments w