微软广告：2025全新搜索广告格局：AI驱动全面变革下的制胜之道研究报告（英文版）（47页）.pdf

1、searchadvertisingHow to win when AI is changing everythingThe newlandscapeContents013 Introduction:The future of search is already here026Section 1:How search is being redefined From queries to conversations(and creation)Two shifts reshaping searchWhat this looks like in practiceConvergence is fueli

2、ng innovationThe big picture791113150316Section 2:How AI is reshaping search behaviorSearch isnt just fasterits fewer phases and more agenticThe new consumer search mindsetThe strategic role of traditional searchWhat the data says about AI and search synergyWhy desktop still counts for big decisions

3、A real-world look:Planning a family reunion with AIPerformance mattersjust in new places171821222425270428Section 3:How to win in the AI-powered search eraA new era of relevance and precisionThe AI toolkit for marketing transformationFive imperatives for modern marketersElevating trust,safety,and ec

4、osystem intelligenceRedefining performance in an AI-powered worldSucceeding in a smarter search ecosystem2930323336420543ConclusionWhat performance-focused teams are achieving and key priorities moving forwardHave any questions?Sources4445462The new search Advertising landscape:How to win when AI is

5、 changing everythingThe future of search is already hereIntroductionThese shifts signal more than just rising expectations.They confirm that AI-powered search is now central to customer experience and business outcomes.Search is transforming from a static list of links to a dynamic experience powere

6、d by generative and multimodal AI.What used to be a one-way query has evolved into a more intuitive,interactive,and conversational journey that helps people explore,decide,and act in real time.For marketers,this shift brings both urgency and opportunity.Performance today is about more than visibilit