Braze：2024亚太地区金融服务策略手册（英文版）（31页）.pdf

1、ENGAGE TO EXCELThe APACFinancialServicesPlaybookIntroduction01Regional market dynamics02High-value customer engagement strategies for APACfinancial services04Recommended use cases and how to implement them14Market-specific implementation considerations21Braze implementation roadmap:A 90-day quick st

2、art guide23Measuring success:KPIs for financial servicescustomer engagement26Conclusion27Table of contentsIntroductionIn the dynamic financial landscape of the Asia-Pacific(APAC)region,alongwith Australia and New Zealand(ANZ),customer engagement has emergedas a pivotal brand differentiator for finan

3、cial services institutions striving forsustainable growth.As competition intensifies,the ability to effectivelyconnect with customers is not just advantageous but essential.This guide delves into how financial services companies across APAC areharnessing the power of Braze to revolutionize their cus

4、tomer interactions.By leveraging Braze,leading institutions are crafting memorableexperiences that translate into tangible business outcomesranging fromheightened app engagement and increased cross-sell conversions toenhanced customer retention and lifetime value.Read on for practical strategies,rea

5、l-world use cases,and actionableinsights that are specifically designed to address the unique challenges andopportunities present in the financial services markets of APAC and ANZ.01Regional market dynamics02However,while APAC financial services brands face significant challenges,there are remarkabl

6、e opportunities to excel.Mobile banking penetration has reached extraordinary levels across the region,particularly in Thailand(97%),Indonesia(90%),and Singapore(81%).Mobile-firstconsumers The Asia-Pacific financial services sector is experiencing unprecedented transformation,with severalkey factors