Braze：2025年亚洲客户参与趋势研究报告：三大趋势（英文版）（22页）.pdf

1、Your order is out for delivery!Track Package20191409040302MethodologyConclusionTrend three:Enhance experiences over time with AITrend two:build Trust through transparencyTrend one:Tailor your messagingEngaging authentically to connect deeplyAbout this reportTable of contents01about this report02We s

2、urveyed marketing executives in the Asia region(Singapore,South Korea,and Thailand)and found three important customer engagement trends leaders should focus on as they tackle in 2025.new challenges03introductionAsian brands face a critical moment in customer engagement,where cultural nuances meet te

3、chnology.To appeal to consumers,brands must craft messages that resonate with local values.Personalised content fosters loyalty,while generic messaging risks alienation.Trust is essential;as consumers become increasingly aware of their data rights,brands must be transparent about data practices to a

4、void intrusive over-personalisation.Moreover,leveraging AI presents an opportunity to enhance customer experiences and drive innovation,but companies that fall behind in AI adoption risk losing their competitive edge.The stakes are high:brands that navigate this landscape successfully can forge last

5、ing relationships and gain a competitive advantage,while those that fail to adapt may struggle to remain relevant in a rapidly changing market.Engaging authentically to connect deeplyTailor yourmessagingTrend ONE05Connecting through cultural intelligenceIn Asias diverse markets,cultural nuances shap

6、e customer expectations.Brands must deliver relevant messaging that is timely and mindful of channel preferences,recognising local values and communication styles.Tailored messagingcombining personalisation,cultural relevance,and strategic timingboosts engagement and drives conversions.By leveraging