House of Marketers：2025美国TikTok禁令影响：用户迁移、消费舆情与品牌应对策略报告（英文版）（20页）.pdf

1、The End of US TikTok.Or a New Beginning?A Data-Backed Analysis of the Fallout and Consumer Sentiment,for BrandsBy House of MarketersGlobal Influencer Marketing AgencyHouseOfMTable Of ContentIntroduction:The End Of US TikTok?Or A New Beginning?0304App Charts Ranking Data In The US11US Digital Trends

2、And Consumer Sentiment(Around The US TikTok Ban)18How Our Agency Is Navigating The Situation19The House Of Marketers Story2Get In Touch 20“Having been one of the first EMEA employees at TikTok,Ive witnessed firsthand the transformative power of the platform in reshaping social media marketing in the

3、 U.S.We now stand at a critical juncture in the evolution of digital marketing,where navigating the rapidly changing landscape requires both foresight and agility.The shifts happening now will define how brands engage with audiences in the years to come.To help brands stay ahead,weve compiled a shor

4、t but comprehensive analysis of the current sentiment surrounding TikTok-both on and off the platform-while identifying key behavioral shifts and user migration patterns as audiences remain or transition to social media platforms,giving us a clear view of where the next wave of social media engageme

5、nt is heading.This proactive approach will ensure that brands are prepared for the inevitable shifts in user behavior,platform dynamics,and engagement strategies.”Inigo Rivero Co-Founder and Managing Directorof House of Marketers3 Learn more about House of MarketersThe End of US TikTok?Or a New Begi

6、nning?App Install Rankings Data For US Consumers45iPhone App Charts Ranking Data in the US(17th Jan 2025)6iPhone App Charts Ranking Data in the US(10th Jan-17th Jan 2025)Daily rankings monitoring the growth and decline of social media apps for iPhone users within the US.7Android App Charts Ranking D