Savanta ：2024 AI对娱乐行业的影响：消费者认知与行为分析报告（英文版）（13页）.pdf

1、Understanding consumer perceptions and behaviour with AI in the Entertainment SectorEntertain-ment EditionBrought to you by:2Intro-ductionSince ChatGPT burst onto the scene in November 2022,Generative AI has been a hot topic of conversation among customers,within companies and at a regulatory level

2、it is the shiny new toy,despite being part of our lives for much longer than many people realise.For consumers,it is the first time Generative AI has been readily accessible and is now particularly among young people and those in the US,who are at the forefront of adoption seen as a helpful tool tha

3、t could be integrated into their daily lives.With the rapid pace of development,many organisations are now racing to understand how it could benefit them.The potential for greater efficiency and productivity has certainly not been overlooked,with many brands looking at how they can wield Generative

4、AI effectively particularly when it comes to sales,marketing and analytics.Understanding how consumers are using Generative AI is critical for identifying potential use cases.In the entertainment,it is already providing incredible personalisation and a great customer experience,so it is important to

5、 understand how that will translate to virtual assistants as usage increases.3 3Con-tentsDeep Dive:Technology for entertainment4The growth of Generative AI5Virtual assistants role in entertainment6Voice activated technologies dominate7Using virtual assistants for entertainment&creativity8The evoluti

6、on of virtual assistants in entertainment10Getting ahead of the crowd11Methodology12About 13Play a song from my favourite artistCheck when a new episode of my favourite show or movie premieres on TV or streaming serviceGet a reminder about a new episode of a show I want to watchFind answers to commo