品牌金融（Brand Finance）：2024年全球酒店品牌价值50强年度报告（英文版）（40页）.pdf

1、Hotels 50 2024 The annual report on the most valuable and strongest Hotel brands June 2024Brand Finance Hotels 50 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Brand Value Ranking(USDm)16Leisure&Tourisum 17

2、Brand Spotlight 21Taj 22Interview with Puneet Chhatwal,Managing Director&CEO,Indian Hotels Company Limited(IHCL)Methodology 25Our Services 31Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Uni

3、que combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our

4、 methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 repor

5、ts annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Mark

6、eting and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all other enquiries:+44 207 389 ForewordBrand Finance Hotels 50 4David Haigh Chairman&CEO,