品牌金融（Brand Finance）：2025年全球酒店品牌价值50强年度报告（英文版）（37页）.pdf

1、Hotels 50 2025 The annual report on the most valuable and strongest hotel brands Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accoun

2、tancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially a

3、pproved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand F

4、inance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand

5、 valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Brand Finance Hotels 50 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand FinanceSector Overview 6Valuation Analysis 8Most Valuable Hotel Brands 2025

6、 9Most Valuable Brand:Hilton 10Brand Strength Analysis 11Luxury Hotels 14 Brand Value&Brand Strength RankingLeisure&Tourism 16 Brand Value&Brand Strength AnalysisSustainability Analysis 18Brand Spotlights 20Hilton 21Chris Silcock,President,Global Brands and Commercial ServicesTaj 24Puneet Chhatwal,M