探谋：2025东南亚零食电商行业市场洞察报告（44页）.pdf

1、2025?5?TMO?2022?12?TMO Group?TMO Group?Shopee?Lazada?奇?2?奇?奇?/?Market Insider?7?TMO?2024?1?2025?2024?2024?3C?4?TMO?-?-?-?-?&?TMO?TMO?5TMO Group?2025?https:/ Group?infotmogroup.asia?-?36%?天?2025?4?TMO?:6?.?%?.?%?.?%?&?.?%?.?%?.?%?.?%?.?%?.?%?.?%?2025?4?Shopee&Lazada?TMO?-?7?&?奇?奇?奇?TMO?1.?&?2.?3.?4.?

2、2025?4?Shopee&Lazada?TMO?-?.?%?.?%?.?%?.?%?.?%Rich foodTobleroneTiger FoodCoffeepiiMr.Squirrel?2%?Rich food?抹Toblerone?Co?eepii定?Toblerone的公司是?Mondelez International,Inc.?，这是家全球领先的零品制造商，亿滋国际旗下还拥有奥利奥（Oreo）、吉百利（Cadbury）、妙卡（Milka）等知名品牌。TMO?:8?Rich food?Toblerone（亿滋国际旗下）?抹?Tiger Food?Coffeepii?Mr.Squirr

3、el?2025?4?Shopee&Lazada?TMO?-?.?%?.?%?.?%?.?%?.?%Shop M Mai Ty BcRed Apple ShopChoco_Daps1RedMartn Vt Tiger Food?10%?因?TMO?:9?Shop M Mai Ty Bc?Red Apple Shop?Choco_Daps1?RedMart?n Vt Tiger Food?2025?4?Shopee&Lazada?TMO?&?Shopee&Lazada?TMO?&?-?&?TMO?:11?.?%?.?%?.?%?2025?4?45%?健康零需求增?30%?RCEP关税减免，?30%

4、?70%?15-39?40%?&?-?2025?4?Shopee&Lazada?TMO?12坚果&果、-畅销品牌?.?%?.?%?.?%?.?%?.?%Rich foodTiger FoodWonderfulChocmetMr.Squirrel?&?12.9%?息?(Yuxiaoguo)?Wonderful?The Wonderful Company?天?TMO?:13?Rich food?Tiger Food?Wonderful?Chocmet?Mr.Squirrel?2025?4?Shopee&Lazada?TMO?&?-?.?%?.?%?.?%?.?%?.?%Shop M Mai Ty

5、BcRed Apple Shopn Vt Tiger FoodS&R Membership ShoppingAN NHIN Foods-Ngon&R?&?天?S&R Membership Shopping?TMO?:14?Shop M Mai Ty Bc?Red Apple Shop?n Vt Tiger Food?S&R Membership Shopping?AN NHIN Foods-Ngon&R?2025?4?Shopee&Lazada?TMO?&?/?-?-?-?-?-?-?-?-?-?-?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?(?)15

6、5-20?&?5-10?10-20?2-5?20-50?20%?2025?4?Shopee&Lazada?TMO?Shopee&Lazada?&?-?16?KAM YUENS?LANNA STORE?0.21?0.27?抹?-TMO?-TMO?2025?3?奇?2024?奇?1KG?天?2024?SHOPEE?&?-?17NUTRIFINDS?-?NUTRIFINDS?NUTRIFINDS?16.58?10.06?-TMO?-TMO?NUTRIFINDS?SIGNATURE TRAIL MIX?天?Shopee&Lazada?2025?3?-?19?50%洲?Shopee/Lazada Glo