东南亚：消费者趋势和影响分析.pdf

1、1An analysis of consumer trends and implications.Question for the audience:how can we prepare for targeting future opportunities?2How people choose what they eat everyday(Behavioural Trends),and most importantly what drives them to do so.By knowing what drives people,we can understand how to target

2、for growth.My aim is to help the produce industry innovate,create brands and engage with people in meaningful ways.Carlo MagniGlobal Consumer Insights DirectorFORWARD INSIGHT&STRATEGY3Lets get 4 key demographic trends out of the way first,these impact:PEOPLEFOODPRODUCE4Strong demographic development

3、 continues,impacting who we target as an industry.Gen Z and millennials continuing to gain share of population,yet peaking within the next decade in many SEA markets.Growing incomes and urbanisation in most markets.Inflationary pressure playing a role in the short or medium term high cost of living

4、perceptions.Demographic trendSEA 2025#15Digital behaviour continues to grow and evolveAcross the total population but especially driven by younger generationsThe raise of AIGreater availability of technologies constantly improvingDemographic trend#26A rise in single-person householdsleading to incre

5、ased demand for solo living solutions,including tiny living spaces,and single-portion meals as well as transportation solutions.Nevertheless,sharing occasions remain important occasions with fruit,strongly linked to premium spending especially when sharing has social currency implications or it is l

6、inked to events and festivals.Demographic trend#37Modern trade,which includes organized retail formats like supermarkets,convenience stores,and mini markets,continues to grow across the regionWe believe raising middle class will continue to support modern trade developmentOnline shopping and related