中国榴莲市场革命：从新奇到大众现象.pdf

1、Chinas Durian Market Revolution:From Novelty to Mass Phenomenonby Winnie Wang Durians Dramatic Rise$6.99BImport ValueGrew 4.1%year-on-year in 20241.56MTonnes ImportedVolume increased 9.4%year-on-year#1Import RankingOvertook cherries by value in 2019Durian has achieved a historic milestone.It now ran

2、ks second in import volume.A Decade of Transformation:Chinas Durian Trade(2015-2024)SEA Nations Gain Access in Chinas Durian RushCountry2022 202320242024 shareTonnesTonnesTonnesThailand783,976928,920809,82751.9%Vietnam40,879493,223736,75347.2%Philippines3,77013,4570.9%Malaysia351Price Trends of Thai

3、 Durian in ChinaChinas Domestic GambitHainan Breakthrough2023:50 tonnes(93.33 ha)2024:250 tonnes(266.67 ha)Price Premium:80 RMB/kg higher than importsYunnan expansion is already underwayAdvantagesTree-ripened qualityFreshness premiumLower transport costsChallengesThick rinds(low yield)Immature orcha

4、rdsHigher consumer pricesFood Safety Crisis:The BY2 Scandal1Dec 2024First BY2 contamination detected in Thai durians2Jan 10,2025Mandatory 100%testing ordered for all imports3Jan 11,2025First shipment rejected at Nanning border crossing4Jan 20,2025Six Thai laboratories certified for pre-export testingFuture OpportunitiesDemand UpsideChina:1 kg/year vs.Malaysia:13 kg/yearMarket ExpansionTier 3-4 cities+Gen Z dessert trendsProduct InnovationBaked goods,pastries,and snacksKey TakeawaysMarket TransformationEnhanced AccessibilityValue-added productsThank you!