尼尔森IQ：2025年法国现场消费渠道及酒吧餐馆消费动向报告（6月版）（英文版）（30页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NielsenIQ,June 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall decline in visitations and categories drunkOverview of On Premise visitation during JuneOverall decline in visitationsWhile drink-led

2、 visitations decreased compared to last month and last year(-5pts),Parisians visitation remains high across all types of venues.French consumers tends to prioritize lunch-time and late evenings.However,almost 1 in 4 plan to go out more often next month,reaching 2 in 5 for Gen-Z consumers.As consumer

3、s are visiting the On Premise less,lunch-time provides a unique opportunity to engage with consumers;consider how your brand can align with this daypart and pair with food to capitalize.Appetite for noveltyOnce again,most beverage categories are down compared to last year,notably alcohol-free bevera

4、ges and beer,while apritifs is on the rise(+1pt).Yet,almost a third of consumers are experimenting with new drinks,mostly cocktails(33%),reaching 3 in 5 for Gen-Z and almost 2 in 5 for Parisians.While consumers are purchasing less drink categories,your brand should capitalize on innovative drinks an

5、d target younger consumers.Satisfaction with visits is highConsumers are satisfied with their experience on the On Premise across all measures(satisfaction 80%).However,satisfaction is lacking in staffs knowledge(76%)which decreased slightly over the last months,highlighting room for improvement.Pri

6、oritizing staff expertise is necessary to meet your consumers expectations and strengthen their engagement and loyalty.Trended metrics 2025 Nielsen Consumer LLC.All Rights Reserved.CGAS MONTHLY CONSUMER PULSEThis monthly On Premise Consumer Pulse report is intended to capture consumers consumption p