电通（Dentsu）：2025年第二季度亚太地区消费者洞察报告（英文版）（17页）.pdf

1、PART OF THE DENTSU CONSUMER NAVIGATOR SERIESAPAC CONSUMER NAVIGATORAPAC CONSUMER MINDSETQ2 20252PART OF THE DENTSU CONSUMER NAVIGATOR SERIESABOUT THIS STUDYSurvey Methodology The survey was conducted by dentsu via Tolunas online research panel The survey was fielded during May 7,2025-May 17,2025 in

2、Australia,China,Indonesia and Thailand.The sample consisted of 700 respondents aged 18+for each of the countries surveyed.Controls for nationally representative weighting across age,gender,and region(using the latest publicly available Census numbers)3PART OF THE DENTSU CONSUMER NAVIGATOR SERIESWHAT

3、 WE ARE NOW AND WHAT NEXTQ1 2025ECONOMIC UNEASEEconomic pessimism was reported by 55%of APAC respondents,especially in Japan,Indonesia,and Thailand,while Chinese consumers were largely optimistic.Gen Z and adults 45+felt their economies are in recession or downturn,whereas Millennials were more hope

4、ful.Most consumers were able to meet basic expenses,but many in Southeast Asia faced unexpected financial setbacks.Spending is becoming more intentional,with a shift toward value-driven choices in essentials,while discretionary spending is limited to well-being and lifestyle.Q2 2025GROWING PESSIMISM

5、Economic sentiment in APAC has worsened,especially in Thailand,Australia,and Indonesia,while optimism in China has softened;Gen Z and older adults are increasingly anxious about recessionary conditions.Personal financial confidence remains steady overall,but Gen Z and Thai consumers report growing d

6、iscomfort in managing expenses.Consumers are cutting back on discretionary spending and seeking value in essentials,though wellness remains a priority.Millennials stay optimistic about the future,while Gen Z balances financial stress with hope for improvement.4PART OF THE DENTSU CONSUMER NAVIGATOR S