从放松到创收：更智能的水疗中心管理.pdf

1、,Matthias Geoffroy()Story Hospitality,.,IHG .2021 ,.ESSEC-IMHI RM MBA .Based on Global Wellness2023:$6.3trillion2024:$6.8trillionEstimated annual growth:78%GLOBAL TREND ABOUT WELNESS INDUSTRYWellness FoodsThe global health&wellness foods market stood at$859billion in 2023Wellness TourismA subset of

2、the industry known as wellness tourism was valued at$850billion in 2021,with projections pointing toward$12trillion by 2030Corporate/Workplace WellnessThe corporate wellness market reached$53billion in 2022,with projected growth to$55billion+in 2023 and an estimated CAGR of 4.5%through 2030GLOBAL TR

3、END ABOUT WELNESS INDUSTRYNotable Consumer&Industry TrendsMedical&Longevity Wellness:Luxury resorts now feature IV drips,MRIs,stem-cell therapiesdriving a surge in“medical wellness”among high spenders .Recovery-Focused Fitness:Since 2022,theres been a global pivot from high-intensity workouts toward

4、 restorative wellness,like Pilates,infrared saunas,sound baths,and ice .au.Biometric Tracking&Personalization:Wearables and health data are enabling hyper-personalized wellness solutions,while also sparking privacy and data .Premium Wellness Beverages:High-end protein shakes,and wellness drinks beca

5、me fashionable luxury itemsreflecting a broader positioning of wellness as lifestyle status .GLOBAL TREND ABOUT WELNESS INDUSTRY1.Understanding SPA Revenue Management2.SPA Revenue KPIs&Analytics Core SPA KPIs Productivity KPIs Guest Behaviour&Retails KPIs Profitability 3.Strategies To Maximize SPA R

6、evenueFrom Relaxation to SPA Revenue ManagementUnderstanding SPA Revenue ManagementA.Introduction to SPA Revenue Management Definition:Managing pricing,inventory(rooms,therapist time),and services strategically to maximize profitability,just like in hotel rooms.Importance:SPA services typically offe