尼尔森IQ：2025年韩国现场消费渠道及酒吧餐馆消费动向报告（6月版）（英文版）（22页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,June 2025 2025 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature ch

2、eck of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses int

3、erested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this June 2025 issue,we surveyed 750 consumers(aged 19+)between 4th 11thJune.These consumers were situated across all the Korea re

4、gions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2025 Nielsen Consumer LLC.All Rights Reserved.Despite visitation levels remaining consistent consumer spend has dropped while drink category popularity has declinedConsumer spend declin

5、esVisitation levels are stableVisitation to the On Premise has remained consistent with 91%of consumers visiting since May.Visitation continues to be most prevalent on weekends and during the early evening.With weekend and early visitation accounting for the largest share of visits,how can you posit

6、ion your products to maximize sales during these key trading periods?Decrease in expenditure Despite visitation levels remaining stable,spend has decreased slightly since last month(-4697).With a continued decrease in expenditure since April,consumers are still conscious of their spending and are mo