Socialinsider ：2025年社交媒体行业基准报告：内容表现数据、互动指标及受众增长洞察（英文版）（24页）.pdf

1、2025 SOCIAL MEDIABENCHMARKSContent performance data,engagementmetrics,audience growth insights.Engagement Rate TikTokEngagement Rate InstagramEngagement Rate FacebookEngagement Rate X202320240.00%0.50%1.00%1.50%2.00%2.50%3.00%2.65%0.70%0.15%0.05%2.50%0.45%0.15%0.15%TikTok and Instagram are the main

2、platforms for engagement.Instagram engagement has dropped by 30%year-over-year,with a 2025 engagement rateof 0.45%.Engagement on TikTok remains consistent,with an engagement rate of 2.50%.In 2025,both Facebook and X(formerly Twitter)have an engagement rate of 0.15%.People tend to prefer liking video

3、 content on TikTok more than on platforms like Instagramor Facebook,where the content is more diverse.The average number of likes per post onTikTok is about 3,092,while Instagram posts receive approximately 395 likes on average.While TikTok posts average 66 comments each,representing a 73%increase,I

4、nstagramposts average 24 comments,showing a 33%increase.TikTok has doubled its shares on posts,and Instagrams average for shares per post is 41.Impressions on Instagram have increased by 13%YoY,while impressions on TikTok haveremained relatively stable.Brands typically post an average of 5 times per

5、 week on Instagram and 2 times per week onTikTok.EXECUTIVE SUMMARYGet in-depth data andcompetitor benchmarksfor your Industry!Analyze your social mediaperformance and see where youstand against your top competitors.Request a demoEngagement Rate TikTokEngagement Rate InstagramEngagement Rate Facebook

6、Engagement Rate X202320240.00%0.50%1.00%1.50%2.00%2.50%3.00%2.65%0.70%0.15%0.05%2.50%0.45%0.15%0.15%SOCIAL MEDIA ENGAGEMENT BENCHMARKS Source:Socialinsider dataData range:Jan 2023-Dec 20242.50%Instagram engagement rate:0.45%Facebook engagement rate:0.15X engagement rate:0.15%TIKTOK ENGAGEMENTRATEDiv