Socialinsider ：2025年Instagram基准报告：内容表现数据、互动指标及受众增长洞察（英文版）（27页）.pdf

1、2025 INSTAGRAMBENCHMARKSContent performance data,engagementmetrics,audience growth insights.Engagement Rate 2023Engagement Rate 2024ReelsCarouselImage0.00%0.10%0.20%0.30%0.40%0.50%0.60%0.70%0.55%0.50%0.65%0.55%0.50%0.45%Instagram registers a 28%YoY decrease in engagement,standing at an averageengage

2、ment rate of 0.50%.Carousels,although having a 15%decrease in engagement YoY,scoring the highest drop,are,however,the most engaging content type,averaging a 0.55%engagement rate perpost.In 2025,Instagram Reels have an average engagement rate per post of 0.50%,while imagesstand at an average of 0.45%

3、.While images generate the highest number of comments for the largest profiles(those withmore than 100K followers),Reels drive more conversations for all the other page sizes.Instagram Carousels are getting the highest number of saves.Reels bring more impressions for small-to-middle-sized accounts(w

4、ith less than 50Kfollowers),whereas for bigger pages,Carousels are more effective.The smallest accounts(below 5K followers)have a 20%view rate on their Reels.Instagram Reels from small accounts get on average 300 views per video,while the largestprofiles(those exceeding 100K followers)get on average

5、 15K views per Reel.Brand posts,on average,20 posts per month,among which half of them consist of images.The smallest accounts have the highest YoY growth rate-of 38%on average.EXECUTIVE SUMMARYGet in-depth data andcompetitor benchmarksfor your Industry!Analyze your social mediaperformance and see w

6、here youstand against your top competitors.Request a demoINSTAGRAM ENGAGEMENT BENCHMARKSSource:Socialinsider dataData range:Jan 2023-Dec 202428%Engagement on Instagram is facing adecrease across all post types.YOY INSTAGRAMENGAGEMENT RATEDROPReels Engagement RateCarousel Engagement RateImage Engagem