尼尔森IQ：2025年意大利现场消费渠道及酒吧餐馆消费动向报告（6月版）（英文版）（24页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.ITALY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,June 2025 2025 Nielsen Consumer LLC.All Rights Reserved.With summer on the horizon,seasonal trends begin to shift across drinks and food-led venuesJune brings changes in visitation frequency and hope for

2、the futureWeekly or monthly visitation for drinks and foodConsumption has dropped across several drink categoriesVisitation ratesTrended metricsIn June,visits to food and drink venues remained stable,with a slight decline compared to the same period last year.Weekly outings are tapering off,while in

3、terest in monthly experiences is on the rise a shift likely driven by seasonal preferences and economic factors.Operators can respond by introducing monthly promotions,refreshing seasonal menus,and launching loyalty initiatives.During summer,timely offers aligned with key calendar moments and custom

4、er motivations will be crucial to maintain momentum.In June,beer remained the most consumed drink in venues,though without notable growth.In contrast,wine and soft drinks saw the sharpest declines,indicating waning interest.Cocktails continued to gain traction,especially among Gen Z,driven by percei

5、ved quality and innovation.With rising temperatures,spritz surged to second place in terms of popularity,right after beer.Cocktails and aperitifs remain the most vibrant and trend-forward categories.For operators,now is the time to refresh their offering with creative and personalized cocktails,elev

6、ate the spritz with seasonal variations,and promote beverage experiences tailored to Gen Z like themed nights or custom drinks.Innovation is the key to standing out and building loyalty.In June,three out of four consumers plan to dine out,while 42%intend to go out for a drink highlighting a strong a