Nexi：2024年挪威电子商务报告（英文版）（30页）.pdf

1、Ecommerce Report 2024NorwayWelcome to the eCommerce Report!The report presents the results of an extensive research conducted in 2024 on consumer behaviors across Europe to understand trends and dynamics of online shopping,with the aim to support eCommerce evolution,in retail and payments.Geographie

2、s covered:11 countries across Europe Northern:Denmark,Finland,Norway,Poland,Sweden.Central Europe:Austria,Germany,Switzerland,CroatiaSouth Europe:Italy,Greece Respondents:people between 18-79 years old,with internet access,representative of the local population.One major area of focus:habits in onli

3、ne shopping in order to understand behaviors in terms of choice of goods and services,general spending,factors that impact on choice of the web shop,shopping and payments.Every week,throughout 2024,respondents were asked about the previous 28 days online shopping experience.The overall sample of res

4、pondents counts for 28.644 interviews,making this one of the widest survey on online shopping in Europe.In each country the response base was composed by 2604 respondents.The research has been conducted by Teleperfomance,on behalf of Nexi.Methodology2024 ecommerce REPORTNORWAY12Introduction2024 ecom

5、merce REPORTNORWAYNorwegian eCommerce Trends:Consumer Behaviors in 2024In 2024,Norwegian consumers continued to engage actively in online shopping.The most frequently purchased category in 2024 was streaming services(including music,film,and TV series subscriptions),with nearly 50%of respondents rep

6、orting such purchases across the year.This underscores the enduring importance of entertainment services in the daily lives of Norwegians,reflecting both habitual consumption and an entrenched digital lifestyle.Closely following were clothing and accessories,the top physical goods category,with 47%o