Socialinsider：2025全球电商行业社交媒体基准报告（英文版）（32页）.pdf

1、SOCIAL MEDIAINDUSTRYBENCHMARKSE?CommerceEXECUTIVE SUMMARYKey takeaways for the E?Commerce IndustryThe e-commerce social landscape is shifting fast,and treating every platform the samejust doesnt cut it anymore.Facebook is steady but needs smarter content.Albums and status updates still flood thefeed

2、,but short videos deliver the best results.The platforms not deadjust underused.Instagram is all about mixing formats.Reels dominate posting volume,but carousels andsingle images often drive better engagement,especially for mid-sized brands.X(formerly Twitter)continues to underperform.Reach is flat,

3、video flops,but animatedGIFs and promotional updates still spark some conversation.LinkedIn is the quiet performer.Engagement by reach is consistent,with documents andlong-form posts delivering the best results for brands focused on credibility and trust.TikTokAnd across every channel?Content pillar

4、s like Exclusive Deals&Flash Sales,ProductLaunches&New Arrivals,Fashion Trends&Style Inspiration,and Product Discovery&Recommendations consistently outperform traditional hard-sell promotions.Authenticity,relevance,and value are the new drivers of social media success for e-commercebrands.Get in-dep

5、th data andcompetitor benchmarksfor your Industry!Analyze your social media performanceand see where you stand against yourtop competitors.Request a demoACROSS ALL INDUSTRIESAverages for all industriesAvg.eng.rate by followersAvg.eng.rate by reachAvg.eng.rate by impressionsAvg.impressionsAvg.video v

6、iewsAvg.sharesAmentsAvg.likesAvg.no.of posts/monthFacebookInstagramTwitterTikTokLinkedIn0.2%1.0%0.5%16.6%0.3%4.1%7.5%-2.5%4.0%6.5%1.5%4.7%1.6%3K65K18K-6K6K15K-158K-16.4108.843.6337.14.625.864.826.672.92.8252.21K130.05K93.88K16K2K3K1KE?COMMERCE INDUSTRY?TOP 5 AI CONTENT PILLARS ACROSSCHANNELSRanked b