尼尔森IQ：2025年德国现场消费渠道及酒吧餐馆消费动向报告（6月版）（英文版）（24页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.GERMANY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,June 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall penetration consistent in drink led occasions and increase in food led occasionsOccasionality shifts during JuneShift from drink led occas

2、ions to food ledIn last year June,we saw a visitation rate for drink led occasions of 50%,with this remaining the same for this June,with a+5pp increase versus May.Food led occasions have seen a similar trend with visitation increasing slightly to 88%.With consumers are going out more to eat,ensurin

3、g a strong presence within food led occasions should help secure a steady revenue stream,thanks to steady visitation rates.Overall decrease in categories drunkFrom last year June we have seen a decrease in the amount of categories drunk.While this has affected most alcohol categories,beer is the mos

4、t affected.Despite this,opportunities for soft drinks occur,who are pressuring for top position.While consumers are purchasing less categories,they are open to experimentation making it the ideal time to research new products and meet consumers changing needs in demand.Steady visitation ratesOverall

5、 consumers are going out at a similar frequency this June,staying consistent across all frequencies.A shift in visitation away from Thursday and Friday can be seen,whilst Gen Z over indexes+12pp in mid afternoon visits.With shifting trends in visitation frequency,the question now is what incentives

6、are needed to encourage consumers to go out more frequently and convert them from monthly to weekly visitors.Trended metrics 2025 Nielsen Consumer LLC.All Rights Reserved.CGAS MONTHLY CONSUMER PULSEThis monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns an