Socialinsider：2025全球快消品食品行业社交媒体基准报告（英文版）（32页）.pdf

1、SOCIAL MEDIAINDUSTRYBENCHMARKSFMCG?FoodEXECUTIVE SUMMARYKey takeaways for the FMCG?Food IndustryThe FMCG food industrys social landscape is anything but predictable,and treatingevery platform the same is a one-way ticket to flat engagement.Facebook still holds value,but only if you evolve.Most food

2、brands rely too heavily onphoto posts and albums,which underperform.Video leads and smaller pages are seeingthe highest engagement across the board.Instagrams performance is all about format.Reels may flood your feed,but carouselsand image posts are often more effective.Its not about whats trendy,it

3、s about whatconnects.X(formerly Twitter)is inconsistent at best.Engagement rates are low,and reach isbasically nonexistent.But theres still a pulseGIFs,quotes,and human-first storytellingaround food culture or causes can cut through the noise.LinkedIn might surprise you.No,its not your first thought

4、 for social food content,but forthought leadership,ethical sourcing stories,and behind-the-scenes insights,it deliversconsistent engagement.TikTok is the breakout star for food brands,especially small ones.Pages under 5Kfollowers see engagement rates as high as 49.5%.Thats not hype,thats a visibilit

5、ymachine.Get in-depth data andcompetitor benchmarksfor your Industry!Analyze your social media performanceand see where you stand against yourtop competitors.Request a demoACROSS ALL INDUSTRIESAverages for all industriesAvg.eng.rate by followersAvg.eng.rate by reachAvg.eng.rate by impressionsAvg.imp

6、ressionsAvg.video viewsAvg.sharesAmentsAvg.likesAvg.no.of posts/monthFacebookInstagramTwitterTikTokLinkedIn0.7%1.9%0.8%12.2%0.5%3.5%10.5%-2.4%3.4%8.4%1.6%5.0%1.5%6K227K18K-5K66K11K-252K-28.920.220.3405.24.831.056.139.270.71.6325.32K129.17K76.76K18K1K7K1KFMCG?FOOD INDUSTRY?TOP 5 AI CONTENT PILLARS AC