ALOHA：2025生成式AI对搜寻行为的真实影响白皮书（英文版）（49页）.pdf

1、The AI Search Disruption:How GEN AI isReshaping Search EngineALOHA(852)3643 0568infoalohaonline.asiawww.alohaonline.asiaThe Rise of Gen AIGen AIs Impact on Search EngineChatGPT vs.GoogleGoogles AI Overview:Changing How We SearchSummary and RecommendationsUnderstanding Generative Engine Optimization(

2、GEO)Table of Content2The Rise of GEN AI 3ALOHA(852)3643 0568infoalohaonline.asiawww.alohaonline.asiaChatGPT has the most spread usage in terms of daily queries and daily usageChatGPT Dominates in Daily Active user and Daily Queries4Source:https:/ 0568infoalohaonline.asiawww.alohaonline.asiaChatGPT G

3、aining Popularity Since 20235Source:https:/ 100M Monthly Active UsersEnterprise/API LaunchedReached 180M Monthly Active UsersEstimate 520MMonthly Active UsersNov 2022Mar 2023Sep 2023Apr 2024May 2025ALOHA(852)3643 0568infoalohaonline.asiawww.alohaonline.asiaGen AI Consolidation:ChatGPT Emerges as the

4、 Platform of ChoicePercentage of users using ChatGPT has shown growth over 2024 On average,users engage with two Gen AI platforms6Source:https:/datos.live/blog/chatgpt-search-by-the-numbers-how-is-it-performing-in-the-search-space/Userbase%=Number of unique users who visited website/number of unique

5、 users in our panel)*100Gen AIsImpact on Search Engine7ALOHA(852)3643 0568infoalohaonline.asiawww.alohaonline.asiaIn 2024,Google handled 373x more daily searches than ChatGPTPeople are not using ChatGPT or other Gen AI tools as a replacement for search engines when seeking informationSoaring User Gr

6、owth but Limited Use for Information Retrieval8Source:https:/ 0568infoalohaonline.asiawww.alohaonline.asiaGoogle continues to grow,showing resilience amid increasing Gen AI adoptionGoogles Growth Continues during 2023-20249Source:https:/ are searching more than ever before.2023 to 2024 has a stunnin