DoubleVerify：2025人工智能、自动化与数字广告的未来研究报告（英文版）（16页）.pdf

1、2025 Global InsightsAI,Automation and the Future of Digital Advertising2Table of ContentsRewriting the Rules of Digital Advertising3Unlocking Efficiencies and Eliminating Costs with DV Scibids AI10The Human Edge In an AI-Driven World12Glossary13Methodology13Appendix14Marketer Priority#1|Automate the

2、 Grind.Reclaim the Strategy.5What Marketers Are Prioritizing in the Age of AI4Marketer Priority#2|Optimize in Flight.Maximize Whats Meaningful.6Marketer Priority#4|Precision Over Proxies.Reach Who Matters.8Marketer Priority#3|Activate Smarter.Launch Faster.7Marketer Priority#5|Cut Through Walled Gar

3、den Weeds.Protect Your ROI.92025 Global InsightsAI,Automation and the Future of Digital Advertising3Rewriting the Rules of Digital AdvertisingAI is a tidal wave ready to unleash potential in the workforce while adoption is a dam containing it.In a report this year by McKinsey&Co.,research revealed t

4、hat 92 percent of companies plan to increase AI investments,while only 1 percent of leaders reported full maturity of deployment.The report overall suggested that the biggest barrier to scaling is not employees who are ready but leaders,who are not steering fast enough.”Within the advertising indust

5、ry,AI has gone from experimental to essential,particularly within workflows like media buying and campaign management.Our research shows that while 42%of marketers already leverage third-party AI or automated bidding solutions outside of their demand-side platform(DSP),another 49%have plans to do so

6、.This growing usage indicates that brand marketers see the net value AI tools bring in time savings,budget efficiency and campaign performance.AI-driven media buying tools are especially attractive to executives at both brands and agencies,but understanding where AI can enhance digital campaign mana