Kantar BrandZ：2022年全球最具价值品牌100强报告（英文版）（202页）.pdf

1、APPLE/GOOGLE/AMAZON/MICROSOFT/TENCENT/MCDONALDS/VISA/FACEBOOK/ALIBABA/LOUIS VUITTON/NVIDIA/MASTERCARD/NIKE/MOUTAI/VERIZON/ARAMCO/COCA-COLA/IBM/ADOBE/INSTAGRAM/UPS/ORACLE/AT&T/ YOUTUBE/THE HOME DEPOT/ACCENTURE/HERMS/PAYPAL/TESLA/NETFLIX/SAP/TELEKOM T-MOBILE/QUALCOMM/INTEL/STARBUCKS/XFINITY/WALMART/DI

2、SNEY/MARLBORO/LINKEDIN/CISCO/TEXAS INSTRUMENTS/SALESFORCE/SAMSUNG/CHANEL/TATA CONSULTANCY SERVICES/INTUIT/COSTCO/SPECTRUM/LORAL PARIS/MEITUAN/AMD/TIKTOK/AMERICAN EXPRESS/WELLS FARGO/XBOX/RBC/GUCCI/J.P. MORGAN/JD/HDFC BANK/ICBC/HAIER/INFOSYS/VODAFONE/TOYOTA/HUAWEI/CHASE/BANK OF AMERICA/MERCEDES-BENZ/

3、MERCADO LIBRE/TD/SIEMENS/SNAPCHAT/UNITEDHEALTHCARE/BMW/PING AN/DHL/UBER/COMMONWEALTH BANK OF AUSTRALIA/DELL TECHNOLOGIES/KUAISHOU/ZARA/NTT/FEDEX/LOWES/LANCME/CHINA MOBILE/ADIDAS/TARGET/IKEA/LIC/BUDWEISER/AIA/ KFC/ADYEN/XIAOMI/ALDI/AIRBNB/MORGAN STANLEYWELCOME INFOGRAPHIC WELCOME WHAT IS KANTAR BRAND

4、Z?030406INTRODUCTION & ANALYSIS1114151726 OVERVIEW STOCK PORTFOLIO KEY RESULTS CROSS-CATEGORY TRENDS IN CONVERSATION WITH.1MOST VALUABLE GLOBAL BRANDS3537404244 TOP 100 GLOBAL BRANDS GLOBAL TOP TEN NEWCOMERS TOP RISERS GLOBAL PERSPECTIVES3CLIENT PERSPECTIVES166169172175178 HEINEKEN PEPSICO ROYAL BAN

5、K OF CANADA MOUTAI HAIER6HOW BRANDS CREATE VALUE30 WHATS IN A BRAND?2THOUGHT LEADERSHIP7579109111124126134137151153 BRAND BUILDING BRAND STRATEGY INNOVATION CREATIVE CUSTOMER EXPERIENCE AGILE SOLUTIONS MEDIA DIVERSITY, EQUITY & INCLUSION E-COMMERCE BRAND GUIDANCECATEGORY FOCUS6265708287 929710311311

6、9128140145155 THE CATEGORY STORY ALCOHOL APPAREL BANKS BUSINESS SOLUTIONS & TECHNOLOGY PROVIDERS CARS CONSUMER TECHNOLOGY FAST FOOD FOOD & BEVERAGES LUXURY MEDIA AND ENTERTAINMENT PERSONAL CARE RETAIL TELECOM PROVIDERS4SUSTAINABILITY161 THE SUSTAINABILITY BRANDZ INDEX5RESOURCES182 186188190197200 BR