Rithum：2024年第三方电商态势报告：以多渠道销售驱动收入增长（英文版）（17页）.pdf

1、2024The State of 3P Commerce ReportUnlock revenue growth with multichannel sellingTable of Contents01 Executive Summary02 Key Findings03 Retailers and brands agree:Third-party(3P)commerce is crucial to growth07 3P sales channel revenue accounts for more than half of retailers and brands total revenu

2、e09 Technology integral to successfully managing 3P commerce strategy12 Emerging trends:AI,cross-border commerce,social commerce,retail media and supply chain challenges15 ConclusionExecutive SummaryE-commerce has entered a new era of disruption.Strategies that worked in the past can no longer keep

3、up with consumer expectations.Todays consumer demands options and retailers and brands must meet them where theyre shopping online by adopting a multichannel selling strategy.Third-party(3P)commerce is a paradigm shift in online retail that can lead to substantial revenue growth.In this report,globa

4、l retailer and brand executives identify why selling through multiple marketplaces is essential to their business success.What is 3P commerce?3P commerce is different for retailers compared with brands.For retailers,3P commerce helps them access unowned inventory.This is a business model where brand

5、s sell products directly to consumers through a retailers storefront,typically through a dropship or marketplace approach.This model shifts inventory risk away from retailers,who instead act as facilitators between brands and consumers.For brands,3P commerce helps them extend their owned inventory t

6、o unowned channels.This allows brands to reach more consumers through a multichannel selling strategy.01Key FindingsRetailers and brands agree:3P commerce is crucial to growthNearly every global retailer and brand executive surveyed(95%)say that sales from their companies 3P commerce channels are im