YouGov：2025年澳大利亚慈善捐赠领域核心特征与品牌表现研究报告（英文版）（19页）.pdf

1、A U S T R A L I AThe act of giving in 2025Exploring the profile of givers and top charity brands in the Australia based on net buzz among different generations./Research RealityAustralia charity rankings 2025201Foreword02Key takeaways03Profiling Australias givers04Charity brand rankings 202505Method

2、ologyAustralia charity rankings 20253Get in touchExplore our solutionsDiscover brand trackingForewordLaura RobbieCEO-Asia-Pacific,YouGovPublic perception is one of a charitys most valuable assets.Beyond the vital work they do,the stories people hear,and the sentiment they carry,can build trust,inspi

3、re donations,and strengthen long-term support.This report presents the top 10 charity brands in Australia,ranked by net buzz:the percentage of people who have heard positive news about a charity minus those who have heard negative news.This measure offers a clear view of how each organisation is res

4、onating with the public,highlighting not just awareness but the balance of sentiment.In an era of fast-moving news,this ranking celebrates those inspiring confidence and reminds us that every story told helps shape the future of giving.”https:/ charity rankings 20254Profiling Australias giversAustra

5、lia charity rankings 20255Profile spotlight:Who are Australias charity donors?YouGov Profiles.July 2025Australian charity donors n 2,800*Donated to charitable causes in the last 3 months is derived from YouGov Profiles which is a 52-week dataset.Respondents indicate whether they have donated within

6、the past 3 months at the time of surveyMale:50%Female:50%Compared to36%of nat rep22%Compared to 15%of nat repCompared to male:49%,female:51%for nat rep40%are aged 55+32%of Australians have donated to charitable causes in the last3 months*27%have a post-graduate degree Compared to 17%of nat repareret