Wavestone：2025放眼传统变革管理之外：加速AI赋能的业务转型及可持续应用落地报告（英文版）（27页）.pdf

1、Beyond traditional change managementAccelerating AI-enabled business transformation and sustainable adoptionAI is advancing rapidly,reshaping how organizations think about productivity,decision-making,and customer engagement.Yet despite the excitement,most AI-enabled transformations fail to deliver

2、their full promise.The reason is almost never the technology.The real barrier is people.Discover why AI is only as good as the people who adopt it.3SummaryExecutive summary4The hidden failure point56A framework built for AI transformation7Phase by phase guidance9A new approachWhy this approach drive

3、s results 8Conclusion 251234Phase 1:Awareness10Phase 2:Readiness13Phase 3:Proficiency16Phase 4:Adherence19Phase 5:Value Capture224Executive summaryTools are launched but not embraced.Dashboards are delivered but go unused.Models generate insights,but employees continue making decisions the same way

4、they always have.In short,AI initiatives stall not because they cant work,but because people dont change.AI does not create value.People do.AI creates benefits such as speed,insight,and automation.But those benefits only translate into value when people adopt the technology,change how they work,and

5、integrate it into their day-to-day decision-making.This paper introduces the Transformation Change Journey;a five-phase model built specifically for AI-enabled initiatives.It addresses what Organizational Change Management(OCM)cannot:sustained user adoption,deep behavior change,and measurable value

6、realization.Cecilia EdwardsSenior Partner,Wavestone5The hidden failure point:adoption,not deploymentAccess to a tool doesnt equal adoption.Knowing about a capability doesnt mean trusting or using it.Installing a solution doesnt guarantee transformation.This is where most organizations go wrong.They