德勤（Deloitte）：2025年全球汽车消费者调查报告：澳大利亚市场（英文版）（43页）.pdf

1、2025 Global Automotive Consumer StudyKey Findings:Australian MarketFebruary 20252025 Global Automotive Consumer StudyCopyright 2025 Deloitte Development LLC.All rights reserved.2February 2025Summary from the 2025 Global Automotive Consumer Study-Key Findings:Global Focus Markets:The global automotiv

2、e industry is undergoing a tremendous amount of change at an unprecedented pace.At the centre of this change sits a consumer with rapidly evolving expectations of the mobility experience.Brand loyalty is taking centre stage as emerging manufacturers with strong value propositions threaten to disrupt

3、 the dominance of traditional players in many global markets.Electric vehicle sales momentum has slowed,but the longer-term need to move toward zero-emission transportation remains clear.Software-defined vehicles are impacting every aspect of the automotive value chain,requiring manufacturers to rei

4、magine how cars are designed,built,sold,and driven.Connected vehicle features and advanced driver assistance systems(ADAS)are making mobility safer and more engaging.Artificial intelligence is powering an emerging generation of autonomous vehicle fleets,offering consumers new choices to move beyond

5、personal ownership in favour of mobility-as-a-service(MaaS)solutions.At the same time,vehicle transaction prices have reached new heights,exacerbated by pandemic-induced inventory shortages and supply chain shocks.This situation continues to impact cost-conscious consumers who are still digesting th

6、e negative effects of a prolonged period of high interest rates on their financial capacity.Manufacturers and suppliers are also facing operational headwinds as they struggle to reduce manufacturing cost and complexity.Some of these companies appear to be recognising they cannot maintain their compe