Dash Social：2025旅游业社交媒体基准报告（英文版）（30页）.pdf

1、Social Media Benchmark ReportTravel IndustryContentsBenchmark Performance,Methodology and KPIs2Trends4Cross-ChannelTikTokInstagramYouTubeTravel Industry Overview8Deep Dives9TikTokInstagramYouTubeWhat We Can Learn From the Travel Industry23Facebook,Pinterest,LinkedIn and X at a Glance25Cover image:un

2、ited2025 Social Media Benchmark Report|1Benchmarking PerformanceUnderstanding your brands social media performance starts with knowing whats typical in your industry.This report explores comprehensive benchmarks across key metrics and social channels,including TikTok,Instagram and YouTube.These insi

3、ghts help set clear goals,strengthen content strategy and support faster audience growth.About the DataFor the H1 2025 Social Media Benchmark Reports,Dash Social pulled a sample of global companies across TikTok(n=1,170),Instagram(n=2,978),and YouTube(n=644),analyzing their activity between July 1,2

4、024 December 31,2024,to determine average performance against a predetermined set of KPIs.These benchmarks include organic,boosted,and promoted content but exclude paid ads.They apply to handles with at least 1K followers,covering both customers and non-customers.The results have been published in s

5、eparate reports broken down into the following industries:beauty,fashion,luxury,media,publishing,CPG,food and beverage,retail,home,travel,wellness,and real estate.Defining the Travel IndustryThe travel industry includes travel-related products and services,including airlines,accommodations,tourism,a

6、nd various travel essentials.2025 Social Media Benchmark Report|2KPIsAverage Monthly Growth RateThe average number of followers added on a monthly basis.Why It Matters:It helps brands understand the rate at which the industry is growing and how they measure up.Average Reach Per Post The average numb