Spate：2025从经济型餐食到功能性零食：新学年塑造消费者行为的食品饮料趋势报告（英文版）（35页）.pdf

1、FROM BUDGET MEALS TO FUNCTIONAL SNACKS:FOOD&BEVERAGE TRENDS SHAPING CONSUMER BEHAVIOR THIS SCHOOL YEARAUGUST 2025BACK TO SCHOOL&BEYOND 2025Explore Spates latest report to uncover the key consumer trends shaping the 2025 back-to-school conversation,with a focus on the food and beverage categories dri

2、ving both everyday routines and seasonal resets.This report offers insights to guide your marketing strategy in the months ahead.In this report,youll find an overview of the behaviors,product categories,and ingredients currently capturing consumer attention.With trend spotlights and brand highlights

3、 throughout,this report brings together what people are searching,sharing,and engaging with,from budget-conscious innovation to healthy convenience.While grounded in the back-to-school conversation,these themes extend well beyond the season,offering brands valuable insight to guide strategies in the

4、 months ahead.Interested in exploring more trends?Start your free trial today.Thank you,Olivier and Yarden,co-founders of SpateMETHODOLOGYSpate is an innovative data platform that helps users discover and detect trends across Google Search and TikTok.The Spate dashboard analyzes more than 900 billio

5、n search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to answer three crucial questions for the consumer goods industry:Whats the next big trend?Whos owning the space?And how should you position the trend?900 billion search signals,150 million posts on TikTok,and 50 mill

6、ion Instagram postsUnsupervised machine learning to identify clustersTrends classification for insights and implications3SPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS+CONSIDERATIONINTENTPURCHASESocial Media is about consumers aspirations.Consumers are building the persona of who they want