Freeman+Leonard：2025年营销与广告行业趋势及薪资指南（英文版）（22页）.pdf

1、Trends+Salary GuideMarketing&Advertising2025UPDATED AUGUST 2025The Great Reset:Growth,Change,&MomentumHiring Trends&StrategiesSalaries:Agency RolesSalaries:Corporate RolesTalent SolutionsResourcesCareer SolutionsJob-Hunting TipsHot Jobs&In-Demand SkillsIn fact,this is when the smartest moves are oft

2、enmade not during growth spikes,but in seasonsthat require more focus,adaptability,and long-view thinking.Thats why 2025 is still shaping up to be The GreatReset:a time when forward-thinking companiesbuild smarter,more resilient teams.Its time to reset not pause.Yes,the headlines are noisy.But what

3、matters mostis whats actually happening on the ground andheres what were seeing in Q3 2025:Our mostsuccessful clients arent standing still.Theyremaking strategic hires,rethinking team structure,and staying nimble as budgets change.The playbook is different,but the opportunities arereal.In this updat

4、ed guide,well share what hiringmanagers are planning,what candidates areprioritizing,and how you can move forward withclarity into the rest of 2025,and beyond.In 2025,businesses are navigating change,findingnew ways to adapt,grow,and lead throughuncertainty.But after an energetic first quarter,these

5、cond quarter brought a rebalancing.Job postingsdeclined.Hiring cycles lengthened.Entry-levelopportunities tightened.Theres no denying reality.Still,what we see isnt a market in decline.Its a market in flux.Growth is happening,but its uneven,and highlydependent on industry,skill set,and businessprior

6、ities.While some marketing teams areexpanding,others are evolving:reskilling,restructuring,or being asked to do more with less.Where were seeing consistent traction:senior-levelroles,especially at the executive tier.Demand forProduct and Growth Marketing talent remains strong,both in volume and comp