Basic Roots Consulting：2025放眼咖啡豆之外：印度咖啡行业深度研究报告（英文版）（36页）.pdf

1、Beyo?d t?e Bea?:A Deep-Dive i?to t?e I?dia?Coffee SectorJan 2025BRC BytesTHE ROOTS OF THE ROAST1670Baba brought coffee fromYemen to India,afterdiscovering its invigoratingproperties and planted themin Karnataka1907During the 19th century British Raj,commercial coffee farming?ourished,and the India C

2、offeeBoard was established1963Nescafe introduced toIndia1968Bru launched by HUL1980Tata Coffee entersinstant coffee marketBaba Buda?Baba Buda?Brew-ta?tic Jour?ey:How Coffee La?ded i?I?dia i?t?e 17t?Ce?turyFro?Filter Kaapi to Craft Coffee:I?dia?Caffei?ated Evolutio?After its origin,Indiaremained tea-

3、dominated fordecades until instantcoffee brands likeNescaf and Brupopularized coffee inthe 20th centuryKey Takeaway:Companies like Nestl and new-age brands are adapting to this shift by diversifying their offerings,such as Nestl launchingNespresso,to cater to a more sophisticated,quality-conscious c

4、offee market in IndiaTea to Coffee Culture(1900-1990)CCD pioneered thecaf culture in India,opening its?rst outletin 1996 in Bengaluru.Barista andinternational chainslike Costa CoffeefollowedCaf Revolution(1990-2010)Brands like Blue Tokai,Sleepy Owl,AbCoffee etc.arerevolutionizing Indiascoffee servin

5、g uppremium,sustainable,and ethically sourcedbrewsSpecialty Shift(2010Present)Sustainability (Trending Now)Brands go green withethical sourcing andeco-packaging,whilecold brews andblockchaintraceability rede?necoffee trendsSIPPING THROUGH THEWAVES OF COFFEEGlobally T?ere are T?ree Wave?of CoffeeTo u

6、nderstand the impact of specialty coffee brands,its essential to grasp the evolution of coffee culture,marked by threesigni?cant waves:1800s-1970s:Mass production andcommercialization of coffee bybrands like Folgers and MaxwellHouse1970s-1990s:Emergence ofspecialty coffee culture,brands likeStarbuck