尼尔森IQ：2025年法国现场消费渠道及酒吧餐馆消费动向报告（7月版）（英文版）（31页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NielsenIQ,July 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall penetration increase in drink led occasions and shift to later timesOverview of On Premise visitation during JulyIncrease in drink-le

2、d occasionsFood led occasions continue to dominate the On Premise landscape,with 88%of consumers dining out in the past month.However,drink led occasions have seen a notable rise with+6pp compared to June.As consumers are going out more to drink,it is the perfect time to capture this momentum and ta

3、rget those drink led occasions.Shift in visitation timesVisitation frequency remains steady,with 52%of consumers going out weekly.Weekends are prime time for activity with more than 1 in 2 reporting going out on Fridays or Saturdays.Visitations experience a shift towards later hours,reflecting seaso

4、nal patterns and extended daylight.As consumers are going out later in the day,capitalizing on those peak periods is key to boost visitation and engagement.Satisfaction in the On Premise is highConsumers satisfaction in the On Premise remains strong across all metrics,exceeding 80%.Beer,apritifs and

5、 wine stand out as top performers.However,Staff knowledge remains a weak spot(74%)and declined over recent monthssignalling a clear opportunity for improvement.Prioritizing staff expertise continues to be necessary to meet your consumers expectations and strengthen their engagement and loyalty.Trend

6、ed metrics 2025 Nielsen Consumer LLC.All Rights Reserved.Music events are key settings to encourage initial trialsConsumers behaviour when attending music eventsMusic events visitations2 in 3 attended music events in the last year,with concerts(35%)and live music in bar and restaurants(24%)most popu